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Author: Guido Graf

Home > Travel Guides > Archives for Guido Graf
Guido Graf, born in Vienna, is a respected businessman and pioneer in the European luxury travel industry. After studying in Switzerland, he founded Deluxetargets in 2001, one of the most esteemed companies for luxury travel in Europe. In 2017, he recognized the growing importance of the digital market and launched PrivateUpgrades, an online platform providing access to over 2000 luxury hotels with exclusive VIP benefits. Graf is widely acknowledged as an expert in luxury hotels and continually sets new standards for exceptional travel experiences. Moreover, since 2008, he is the exclusive representative for Richard Branson's Virgin Galactic in Switzerland. Graf also sits on advisory boards of several renowned luxury hotel brands and has held a consulting role in several significant hotel openings such as the Royal Atlantis in Dubai. His innovative spirit and entrepreneurial foresight make him a leading figure in the luxury travel industry.
Riding the Glacier Express through Switzerland

Riding the Glacier Express through Switzerland

ByGuido Graf November 16, 2020November 16, 2020

Switzerland impresses with its nature and mountains. One of the best ways to experience Switzerland is to take the…

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The 5 best ski resorts in 2020

The 5 best ski resorts in 2020

ByGuido Graf October 10, 2020October 10, 2020

The winter is around the corner, and hoping to embrace the next ski season. Despite the pandemic, our preferred…

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The perfect Santorini experience

The perfect Santorini experience

ByGuido Graf September 23, 2020

Santorini is where the alluring beauty of mother nature invites you to the realm of an iconic paradise. This…

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This is the travel behavior in COVID Summer 2020

This is the travel behavior in COVID Summer 2020

ByGuido Graf August 20, 2020August 20, 2020

The world is still in a state of emergency. Nevertheless, many people are traveling in the Summer because after…

View Post This is the travel behavior in COVID Summer 2020Continue

5 luxury hotels that should not be missed on a trip through Switzerland

5 luxury hotels that should not be missed on a trip through Switzerland

ByGuido Graf July 15, 2020

Switzerland is one of the countries considered safe for tourists in the current pandemic. Not only for its excellent…

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Hyatt third night free promotion – worldwide!

Hyatt third night free promotion – worldwide!

ByGuido Graf June 13, 2020

Hyatt Hotels is one of the largest hotel chains worldwide, with almost 900 hotels. While the chain has focused…

View Post Hyatt third night free promotion – worldwide!Continue

New England’s best luxury hotels

New England’s best luxury hotels

ByGuido Graf June 12, 2020August 13, 2020

When it comes to picturesque landscapes, seaside sunsets, and rich cultural heritage, there are few places in the New…

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What is the hotel experience like now and after COVID-19?

What is the hotel experience like now and after COVID-19?

ByGuido Graf May 29, 2020

The COVID-19 pandemic has substantially changed our lives for the past months. During the lockdown, we all drastically missed…

View Post What is the hotel experience like now and after COVID-19?Continue

Top 5 luxury escapes in France

Top 5 luxury escapes in France

ByGuido Graf March 14, 2020

Sometimes it can be fun to be immersed in the vibrant culture and bustle of a city. It’s easy…

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5 must-see monuments and 5 luxury hotels to stay in

5 must-see monuments and 5 luxury hotels to stay in

ByGuido Graf February 26, 2020

In the ancient world, the Greeks had made a list of seven places any sight-seeing tourists in the Hellenic…

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Top 5 luxury hotels in Vienna

Top 5 luxury hotels in Vienna

ByGuido Graf January 6, 2020

Luxury, finery, and class. These are the three words that most describe the beautiful city of Vienna, the Crown…

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Top 5 Christmas luxury holiday destinations for 2019

Top 5 Christmas luxury holiday destinations for 2019

ByGuido Graf December 10, 2019

There’s nothing quite as magical as the holiday season. The snow all around, beautiful shopping districts, friends and family…

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Top 10 luxury hotel destinations in Argentina

Top 10 luxury hotel destinations in Argentina

ByGuido Graf November 6, 2019

Argentina. The name evokes a chilling spirit of mystery and romance. Argentina is not only the home of the…

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The transformation of luxury hotels

The transformation of luxury hotels

ByGuido Graf October 27, 2019October 27, 2019

According to the Oxford-English dictionary, a hotel is “an establishment providing accommodations, meals, and other services for travelers and…

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Top 10 luxury hotels in Vietnam

Top 10 luxury hotels in Vietnam

ByGuido Graf September 6, 2019September 6, 2019

It is amazing how things can change in half a century. After World War II, decades of war, political…

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Dr. Paul Johnson

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